American Private Label is changing the private label industry. While most private label companies focus on generic versions of the national brands, our team of industry experts chose a different path.
American Private Label continually develops new, innovative product concepts and pre-designed product lines - all ready to go, including marketing and advertising support. Now, retailers offer their own upscale control brand, instead of offering generic versions of national brands. American Private Label goes even further by helping retailers go natural with Green Chemistry.
American Private Label works as a PARTNER, providing:
| Product Concepts |
Research & Development |
| Packaging Design |
Clinical Testing |
| American Manufacturing |
Quality Control |
| Turn-Key Project Management |
Marketing Support |
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The American Private Label team brings years of experience in formulating innovative skin care, body care and hair care products for some of the most prestigious names in the industry. Today, our research & development team combines in-depth industry knowledge with the science of formulating to create cutting-edge private label and premium control brands that stand above the competition.
Development
Out-source your product formulating needs for completely custom therapeutic, dermatological level product formulations. Or, in a hurry to go to market? Select and customize one of our existing private label formulations. No matter what your needs, we are here for you. Come let us create a completely unique and innovative formulation for you.
Quality
American Private Label goes beyond industry standards with our in-house Quality Control and Quality Assurance department, plus indepedendent testing to verify product integrity and provide dermatological testing.
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American Private Label acts as a "virtual think tank" and works with you to develop the right brand strategy to keep your brand ahead of the competition. The first step is to discuss your goals for the brand and your targeted audience, then put together a competitive analysis. Next, our marketing experts will help develop and propose targeted price points, the proper product mix to introduce the brand, pre-plan line extensions and appropriate launch dates, packaging options, product positioning, consideration of doctor or celebrity endorsements and so much more.
Then, we will assign a Project Manager to your brand. Your Project Manager will help work with you as a team, evaluating options, coordinating items each and every step of the way - bottom line, simplifying the process and making the process turn-key.
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The success of a brand requires more than just having the perfect product. It requires the proper marketing support and the means of gaining market penetration in to the targeted channels of distribution.
Marketing
American Private Label can build a complete marketing strategy to fit the brand, and provide support services from the creation of collateral material to sampling programs to media relations and events to direct response advertising to television and print campaigns to digital media and internet programs.
Distribution
For clients looking to increase distribution, American Private Label will build a sales strategy and then present the product through our network of sales reps - each with experience in different channels of distribution. From grocery chains to major drug chains to discount retailers to television shopping channels to mid-level and high end department stores, our team is able to help!
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Eager to increase your margins? Eager to go to market? Whether you are a mass market retailer, chain salon, medi-spa, luxury retailer, television shopping brand, mail order catalog publisher, American Private Label has already developed several different brands, each with a unique brand strategy and different targeted demographics.
These brands incorporate new product innovations, clinically proven technology, pre-designed packaging – all ready to go, just simply waiting a client’s choice in brand names. Perfect for retailers. Perfect for international clients that crave American made skin care!
Contact us today to see view the currently available brands that are ready to go in to production and launch - all on an exclusive control brand basis.
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